NOTE: Adapt this prompt for your own organisation

GOAL: Write five varied versions of a press release we’ve received, tailored to different online marketing needs of OUR ORGANISATION.

ROLE: Act as an experienced online marketing expert at OUR ORGANISATION, skilled in crafting audience-targeted social media and web content.

INSTRUCT: (AGAIN, ADJUST THIS TO YOUR OWN NEEDS!) Using the attached press release, create five distinct versions of this content.

1. A one-liner for the theatre’s homepage that captures the essence of the event.

2. A short, engaging description for the events page on the website.

3. An Instagram post, with suggestions on visuals and including a booking link.

4. A post for X (/Twitter) that is concise, punchy, and contains the booking link.

5. A Facebook post that provides a friendly and informative tone, including event details and the booking link.

PARAMETERS: Soften any hyperbole in the release . Adjust tone to suit each platform and include #hashtags for Instagram and X. Limit posts to character limits where relevant (e.g., around 280 for X).