About

We dive deep into businesses to uncover what drives them, understand their aspirations, and identify the challenges they face. Our goal is to provide tailored, AI-driven solutions that enable companies to streamline their operations, enhance creativity, and unlock new growth opportunities.

Are you looking to leverage AI tools to reach new markets or optimise your existing processes? We bring a fresh perspective, working alongside you to develop strategies that not only embrace AI but also deliver measurable results.

Perhaps you’ve developed a new product or service, and while you know it has potential, you lack the time or resources to fully capitalise on it? Diagonal Thinking can help you implement AI solutions to bring your product to market faster and with more impact.

Or, you’re seeking to improve internal efficiencies, knowledge management, or creative processes using AI? We’ll work with you to identify and deploy the right AI tools that will transform the way your team works.

Founded by Phil Birchenall, Diagonal Thinking draws on over 20 years of experience in business strategy and technology. Phil has a deep understanding of how AI can revolutionise organisations. Before establishing Diagonal Thinking, Phil was Managing Director of an international media consultancy, where he helped major brands adopt cutting-edge technology to drive growth and operational excellence. He has a long-standing reputation for writing thought leadership pieces on the intersection of AI, media, and technology, and has represented businesses at international events.

Phil’s career also includes a wealth of experience in business development, training initiatives, and strategic support. As the former Service Manager at Manchester’s pioneering Creative Industries Development Service (CIDS), he helped businesses focus on growth, while spearheading industry-wide initiatives. Today, he applies this expertise to help organisations understand and harness AI, guiding them towards sustainable success in an ever-evolving market.